Frbiz.com analyzes Trade-half of Golden Week, contributed sales of household appliances
In the "Golden Week" overwhelming atmosphere of promotional price cuts, home appliance trade-in allowance, becoming overwhelmed by the final consumer psychology Chibidaigou a straw, its strong sales boom triggered by the current robust in much of home appliances.
Mr. Lee had just bought a new house, always wanted to purchase a large size flat-panel TVs, while the Golden Week holidays, home appliance stores and vigorously promoted by Trade-in program for Lee ultimately did not hesitate. "I saw in Suning Appliance is a joint venture 42-inch LCD TV special machines, price 4990 yuan, because of the Trade-in program, which sets the price equal to 4520 yuan television, but this TV a few months ago The price is nearly 7,000 do. "
Lee calculations specifically for journalists, "the policy of the appliance trade-in appliance sales price according to the new 10% grant subsidy ceiling for each 400 yuan TV in my house, there is a an old 29-inch TV , in accordance with recycling reference price of 70 yuan to get the recovery of compensation, equivalent to 470 yuan cheaper, and the Trade-in program offers no conflict with the various shopping malls. "
In fact, consumers like Mr. Lee that now is precisely the major home appliance stores where shopping, "the main force." Reporter learned yesterday, in the just-concluded "Golden Week", the appliance stores generally harvested more than 100% performance increase, while half of the sales by the "trade-in" contributions.
Dazhong Electric Appliance statistics show that the "Golden Week" during the reception of the "trade-in" advice and booking significant growth in revenues the old customers, only large and medium sized shops, and Tajikistan on October 2 for the processing of more than 5,000 customers Reservations received the old procedures, led to nearly Bacheng sales. Song Linlin, general manager of Gome Beijing disclosed, Beijing Gome's overall sales were up 135% last year, of which " 'trade-in' driven '11' appliances sold more than half."
Suning north China managing executive president Fan Zhijun told reporters at Headquarters, trade-in policy that has stimulated the enthusiasm of home appliance replacement, high-end home appliances consumer commences increased significantly, 3, to open and multi-door refrigerator sales accounted for almost 60%, almost three times higher than same period last year.
Color TV is undoubtedly the "trade-in" best-selling categories, consumers purchase a new TV, LCD TVs accounted for almost 90%. Store sales, said it came to buy TV customers, in fact, many people have long wanted to eliminate the old TV, but it has not resolved, and now to catch up with big promotions and trade-in, it is easy to appeals. Some experts said that, according to the current situation, CRT TV farewell to family members of the public will no doubt greatly speed up the pace.
